Strategy

Nuttaputch Wongreanthong

Nov 29, 20232 min read

Segmenting Target Audiences by Stage, Not Just Age

Segmenting customers based on demographics, like age, has long been a practice in marketing. Similarly, many marketing tools and media...

Nuttaputch Wongreanthong

Nov 27, 20232 min read

Innovative Strategic Planning: Embracing AI in Business Development

Reflecting on "Can GenAI Do Strategy?" from Harvard Business Review (https://hbr.org/2023/11/can-genai-do-strategy) The intriguing...

Nuttaputch Wongreanthong

Nov 23, 20231 min read

Even in a Large Market, Your Business Might Not Attract Any Customers

During a lecture on Business Model Design, we discussed the target market of businesses. I spoke about a common trap for many SMEs, which...