Segmenting customers based on demographics, like age, has long been a practice in marketing. Similarly, many marketing tools and media...

Reflecting on "Can GenAI Do Strategy?" from Harvard Business Review (https://hbr.org/2023/11/can-genai-do-strategy) The intriguing...

During a lecture on Business Model Design, we discussed the target market of businesses. I spoke about a common trap for many SMEs, which...