Experience Marketing

Nuttaputch Wongreanthong

Nov 23, 20232 min read

Don't mention benefits if they can't actually be used.

I was at Silom Complex today and stopped for a meal at a restaurant. When it was time to pay, the staff informed me of a promotion with a...

Nuttaputch Wongreanthong

Nov 9, 20232 min read

Improving certain experiences can sometimes create problems for other experiences.

Using technology to solve problems is good, but we must carefully consider whether it creates new problems. This is a topic I often...

Nuttaputch Wongreanthong

Nov 2, 20231 min read

Customer Behavior Trends and Customer Experience in 2023, According to Adobe's Report

In an era where technology is advancing rapidly and confidence in technology continues to grow, brands in the Asia-Pacific (APAC) region...