Nuttaputch Wongreanthong
Why Shouldn't We Over-Focus on Engagement in Content Marketing?
In content marketing on social media, monitoring engagement metrics like likes, comments, and shares is a common method of measuring...
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Nuttaputch Wongreanthong
Nov 29, 20232 min read
Segmenting Target Audiences by Stage, Not Just Age
Segmenting customers based on demographics, like age, has long been a practice in marketing. Similarly, many marketing tools and media...
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Nuttaputch Wongreanthong
Nov 27, 20232 min read
Innovative Strategic Planning: Embracing AI in Business Development
Reflecting on "Can GenAI Do Strategy?" from Harvard Business Review (https://hbr.org/2023/11/can-genai-do-strategy) The intriguing...
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Nuttaputch Wongreanthong
Nov 23, 20231 min read
Even in a Large Market, Your Business Might Not Attract Any Customers
During a lecture on Business Model Design, we discussed the target market of businesses. I spoke about a common trap for many SMEs, which...
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Nuttaputch Wongreanthong
Nov 23, 20232 min read
Don't mention benefits if they can't actually be used.
I was at Silom Complex today and stopped for a meal at a restaurant. When it was time to pay, the staff informed me of a promotion with a...
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Nuttaputch Wongreanthong
Nov 23, 20232 min read
The Trap of "Speed" in Using Generative AI at Work
Today, in my AI@Work class, which focused on using Generative AI for work, a particular topic came up between me and my partner. We...
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Nuttaputch Wongreanthong
Nov 23, 20233 min read
5 Predictions on the Future of Content Marketing in 2024
As we approach the end of 2023, it's time to look ahead to 2024 and consider what events might occur. What trends could emerge that as...
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Nuttaputch Wongreanthong
Nov 9, 20232 min read
Improving certain experiences can sometimes create problems for other experiences.
Using technology to solve problems is good, but we must carefully consider whether it creates new problems. This is a topic I often...
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Nuttaputch Wongreanthong
Nov 8, 20232 min read
The trap of being a salaried employee that many people may not yet realize.
In recent weeks, I had the opportunity to reconnect with former colleagues and heard some concerns that made me think about the pitfalls...
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Nuttaputch Wongreanthong
Nov 7, 20232 min read
Mistakes in Resumes That Could Easily Cost You the Job You Want
Over the past few months, I have been involved in the recruitment process at dots academy, which has led me to review numerous resumes....
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Nuttaputch Wongreanthong
Nov 5, 20231 min read
Topics Often Not Discussed in Business/Marketing Classes That You Should Ask About
Recently, I watched a video of a foreign business magazine editor discussing how many people enroll in courses like "Create a New Career...
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Nuttaputch Wongreanthong
Nov 2, 20232 min read
Design Thinking Is Not Just for Developing Apps or Creating Technological Innovations
I recently had a conversation with a student about learning various thinking skills. He asked for advice on where to start. We discussed...
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Nuttaputch Wongreanthong
Nov 2, 20231 min read
Customer Behavior Trends and Customer Experience in 2023, According to Adobe's Report
In an era where technology is advancing rapidly and confidence in technology continues to grow, brands in the Asia-Pacific (APAC) region...
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Nuttaputch Wongreanthong
Nov 1, 20232 min read
Some People Are Skilled but Should Not Be Team Leaders
Have you ever seen a situation where someone is exceptionally good at their job, but when they get promoted to a team leader, manager, or...
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Nuttaputch Wongreanthong
Oct 31, 20231 min read
Some People Are Skilled but Should Not Be Leaders
Have you ever seen a situation where someone is exceptionally good at their job, but once promoted to a team leader, manager, or...
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Nuttaputch Wongreanthong
Oct 30, 20231 min read
10 Rules from the Japanese Ganbatte! Philosophy for Entrepreneurs
In the book "Ganbatte!: The Japanese Art of Always Moving Forward," there is a part that I particularly like, which transforms the...
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Nuttaputch Wongreanthong
Oct 29, 20232 min read
The Art of "Asking" Leaders Should Practice Instead of "Ordering
At dots academy, we have a somewhat unique working method that might seem strange to some. My partner and I often ask our team a series...
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Nuttaputch Wongreanthong
Oct 23, 20231 min read
Scannable Content: Techniques to "Summarize" Content for Easier "Scanning"
💡 As attention spans shorten and content consumption speeds up, we need to create summary content for quick consumption. Today, I'm...
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Nuttaputch Wongreanthong
Oct 4, 20231 min read
Easy-to-Find Content Ideas Close to You, And They're Free
Many content creators often search for ideas to develop content for their brands. In reality, there are several sources of information...
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Nuttaputch Wongreanthong
Oct 1, 20231 min read
Being Competent at Work But Not Promoted Due to Lack of Responsibility
Why don't many competent people become leaders? This is a question I often discuss, and one of the first things that comes to mind is the...
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