Why Shouldn't We Over-Focus on Engagement in Content Marketing?
In content marketing on social media, monitoring engagement metrics like likes, comments, and shares is a common method of measuring...
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2 min read
Segmenting Target Audiences by Stage, Not Just Age
Segmenting customers based on demographics, like age, has long been a practice in marketing. Similarly, many marketing tools and media...
2 min read
Innovative Strategic Planning: Embracing AI in Business Development
Reflecting on "Can GenAI Do Strategy?" from Harvard Business Review (https://hbr.org/2023/11/can-genai-do-strategy) The intriguing...
1 min read
Even in a Large Market, Your Business Might Not Attract Any Customers
During a lecture on Business Model Design, we discussed the target market of businesses. I spoke about a common trap for many SMEs, which...
2 min read
Don't mention benefits if they can't actually be used.
I was at Silom Complex today and stopped for a meal at a restaurant. When it was time to pay, the staff informed me of a promotion with a...
2 min read
The Trap of "Speed" in Using Generative AI at Work
Today, in my AI@Work class, which focused on using Generative AI for work, a particular topic came up between me and my partner. We...
3 min read
5 Predictions on the Future of Content Marketing in 2024
As we approach the end of 2023, it's time to look ahead to 2024 and consider what events might occur. What trends could emerge that as...
2 min read
Improving certain experiences can sometimes create problems for other experiences.
Using technology to solve problems is good, but we must carefully consider whether it creates new problems. This is a topic I often...
2 min read
The trap of being a salaried employee that many people may not yet realize.
In recent weeks, I had the opportunity to reconnect with former colleagues and heard some concerns that made me think about the pitfalls...
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